Opening Event at Seoul Home

Over the course of four days, from April 27th to 30th, we hosted our inaugural invitation-only opening event at Seoul Home, our South Korean base, with the enthusiastic participation of 82 roasters. Attendees immersed themselves in the TYPICA experience as a global community. They engaged in cupping sessions of direct-trade new crops and enlightening talk sessions led by roasters, some of whom had traveled to coffee origins through TYPICA Lab. TYPICA launched its service in South Korea in 2021. Ever since, we have introduced the narratives of coffee producers and their uniquely crafted coffees through cupping events across the country and participation in the Cafe Show Seoul, one of the world’s largest coffee industry fairs. Due to the impact of...