2023.03.03
Blog
TYPICA will be opening a new US office in March 2023. In honor of this occasion, the current base of operations, NYC Pre Home, will be holding an opening event that spans five days from March 27th through March 31st. From the burst of the IT bubble and terrorist attacks in the early 2000s, to the financial crisis of 2008, to being one of the hardest hit cities at the start of the COVID-19 pandemic, New York City has been able to overcome one adverse event after the next and thrive. Currently, New York has established itself as one of the leading startup cities in the world. All the major waves of the coffee industry have originated in the United...
2023.03.03
Hello, Taiwan! TYPICA Starting Taiwan Tour
Dear friends in Taiwan, we are starting a four-city, five-day tour across the island! We are going to visit Taipei, Taichung, Kaohsiung, and Tainan from March 6 to 10. We are looking forward to meeting up with our friends, existing and new, as we prepare for our full-scale landing in Taiwan! TYPICA officially launched our service in Taiwan in October 2021. Despite the challenges posed by the Covid-19 pandemic and limited in-person interactions, we have remained committed to our mission of bringing unique coffees to Taiwanese roasters. With our strong focus on digital communication, we have continued to build strong relationships and forge ahead towards our goals. As our platform has grown with more and more Taiwanese roasters joining us,...
2023.03.01
TYPICA Lab Bolivia Documentary Film Out Now!
We’ve released the first of our TYPICA Lab documentary film series. In this project, we follow roasters from around the world as they travel to coffee producing countries and explore a sustainable coffee industry, together with coffee producers. Seven roasters from across Japan participated in the first round of TYPICA Lab to Bolivia, which took place in September 2022. https://youtu.be/CmqDNwmU7y0 The seven roasters reunited in December 2022 to look back on their experiences and share their takeaways, along with a coffee that left a particularly strong impression on them during the trip. Each of the roasters gave their coffee a name to show how it inspired them. At the end of the film, the roasters shared their renewed take on...
2023.02.09
Ethiopia 2023
Hello, everyone! This is Ayane Yamada from TYPICA. We have some news that is sure to be exciting for roasters – confirmation of the arrival times for various coffee samples from Ethiopia! This year, in addition to offering samples from partners like Wete Ambela Coffee, Nardos, and Moplaco, we also plan to add samples from a new curator. The first phase of products should be arriving around the middle of February, so we hope you’re excited to see what’s in store! Quality and prices When asked about the quality of this year’s beans, Wete Ambela Coffee’s export manager, Elias told us, “The quality of this year’s batch is very good. There wasn’t much rain during the flowering season last year,...
2023.02.06
【Initiative】Heleanna Georgalis : Moplaco
So first of all, I would like to thank Ayane and Masa for today. It was a really unexpected meeting. So well planned and organized that we need you to come to Ethiopia to help us, I think. And thank you for Ayumi for getting us here because our visa process was very long. And it’s really an honor to be among so many coffee producing countries, and to be asked questions that made us think during the shrine visit especially. So my name is Heleanna. I am of Greek origin, but I was born and raised in Ethiopia until the age of six. And then I had to leave because of the communist regime that came. And my family...
2023.01.12
【The Power of Two】Elias Yifter : Wete Ambela Coffee
First of all, I would like to take this opportunity to thank TYPICA for organizing this beautiful event,so we can introduce ourselves to roasters and also all the coffee family. My name is Elias and this is Mekuria Mergia. We are from Wete Ambela Coffee Export PLC, which is a specialty coffee export company in Ethiopia. Mekuria has more than 25 years of experience in the coffee processing industry, as a coffee processor and a local supplier. Before 2017, in Ethiopia, it wasn’t allowed for a local coffee processors and suppliers to become coffee exporters as well. Because at that time, all the coffee was traded through the Ethiopian commodity exchange between the local suppliers and the exporters. In 2018,...
2023.01.06
Director’s Cut of “It’s a New Wave” TV Ad is Out Now
In October 2022, TYPICA put out a TV commercial all over Japan to mark the start of our “It’s a New Wave” campaign. This project is aimed at bringing fresh, seasonal coffee straight into the everyday lives of people. Now we are excited to announce the release of a director’s cut of the video ad. Video in the link below: https://youtu.be/XF7-S3EUm8o Starring in the short film are the Bolivian coffee producers with whom TYPICA has collaborated since our foundation. The footage depicts their day-to-day work on the farms as well as their love for family. The video ad is meant to give the impression that the producers and their product are coming straight to consumers around the world through direct...
2023.01.06
New Offices Opening in South Korea and the United States!
This spring, we will be opening new offices in Seoul, South Korea and New York, the United States. Through these offices, we will continue to bring delicious coffee and share the stories of unique roasters in these dynamic regions. Keep an eye out for updates as we work to expand our coffee community and bring happiness to everyone involved.
2023.01.06
TYPICA Meets Cafe Show Seoul
We attended Cafe Show Seoul from November 23 to 26, 2022. That was the first time we participated in the trade show, but it was also our first time to give an in-person presentation in South Korea since we launched our service in the country in 2021. Throughout the event, many roasters and industry officials stopped by our booth to enjoy the wide-ranging flavor of specialty coffee and stories of coffee producers. Cafe Show Seoul is one of the world’s largest coffee trade fairs, with more than 600 businesses and organizations from 35 countries taking part. This year’s event attracted around 100,000 visitors from around the globe. TYPICA’s online platform is the first of its kind, and our direct trade...
2023.01.01
Starting today, our new travelogue series by journalist Chihiro Ito – “Around the World with Coffee: How Specialty Coffee is Changing the Industry”
The first installment of Japanese journalist Chihiro Ito’s travelogue series was posted on the TYPICA website today. During a career that spans four decades, Ito has visited 82 countries and reported on the fight for democracy, freedom and peace in nations across the globe. Ito draws from a wealth of in-person interviews, and weaves historical knowledge with real-life experiences to share stories of people and nations for whom coffee is an integral part of their life and culture. On the first day of each month we will be publishing a new piece, focusing on a different country each time. The series begins with a brief prologue, before taking you on a trip to Costa Rica. The journey then continues around...
2023.01.01
New Year Greetings from the TYPICA Team
Masashi Goto, Co-Founder Happy New Year. Thank you all for your support in the past year. To be able to write New Year greetings itself is a true blessing. I’d like to take this opportunity to express my deepest gratitude to you all. TYPICA was founded on November 3, 2019, the Culture Day holiday in Japan, with the goal of democratizing the direct trade of green coffee beans. Our mission has always been to promote sustainability through high-quality coffee. Ever since, we’ve been working toward realizing our visions for the year 2030. One of them is to fundamentally evolve and deepen the coffee industry. Another is to set a leading example of a people-driven business that brings sustainability to industry...
2022.12.01
【Brilliance】Nadine Rasch Primavera Coffee
So hello and welcome. My name is Nadine Rasch. And I am the founder of Primavera Coffee. My story with coffee is an interesting one. I grew up visiting our family’s farm since I was a kid spent many weekends and holidays around coffee trees. However, I never thought that coffee would become my passion. It took me many years of living in several countries to realize that what I wanted to do was right there in front of me. After my studies, I was working at an investment fund when I realized that the way coffee was treated was not completely clear nor fair, especially to the millions of families that spend their life growing this product. It was then when I realized that I could make a...