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Assembly Coffee

Assembly Coffee was founded in Brixton, London in 2015 and sells its home roasted coffee to cafés and restaurants in the UK and around the world. It is a carbon neutral, certified B Corporation, and the word ‘Assembly’ is a fitting name for the group with a strong common purpose that pursues quality, collaboration, innovation, and ethical trading. We spoke with Nick Mabey and Michael Cleland, who co-founded Assembly Coffee after crossing each other’s paths. Building together The word ‘assembly’ is commonly defined as a gathering of people with a common goal. When learning about Nick and Michael’s thought process in relation to Assembly Coffee, it becomes clear that the company name embodies their way of thinking.  “We place a high value on talking with our customers,” says Michael, who leads the company’s marketing department. “This means that all our products, including our catalogs, the types of coffee we source, and the illustrations we use to describe our flavors, were created with the input and cooperation of the cafés we sell to. Even the decision on the company name ‘Assembly Coffee’, was made based on our customer’s votes.  So, we don’t tell our wholesale customers how to serve the coffee. They should roast it the way they feel is best. Assembly doesn’t roast their coffee, they roast it themselves with Assembly. This policy was decided on after listening to café owners about six months before the launch of our company. We found out that cafés don’t just want to buy coffee from roasters, they want to be involved with them and work together towards shared goals and perspectives.”  Collaboration is essential for innovation Building in...

Assembly Coffee

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