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Good Beans

Good Beans sells specialty coffees under the impactful brand name ‘Fucking Strong Coffee.’ We interviewed the co-owner, Cody. Cody entered the specialty coffee industry by accident after studying literature in college and graduate school. He says the coffee industry is ‘boring and dull.’  Creating alternatives; ‘Declaration of Independence’ We don’t like snobbish specialty coffee brands and this is why we started our own independent and unique brand. In a way, this is our “Declaration of Independence” against what has become the standard attitude and image of specialty coffee.  Cody states, “Let me tell you, I think specialty coffee itself is wonderful. Its quality, attention to detail, traceability, culture, roasting, and origin partnerships. These are the irreplaceable values of our beloved specialty coffee. However, unfortunately, the language, brands, images, and social feeds we see in the specialty coffee industry today are monotonous, boring, and lack creativity. There is also an increasing use of technical and descriptive terms like ‘anaerobic fermentation’ and ‘juicy’ that not many people understand.” “Moreover, there is even a misconception about specialty coffee in Europe that it is a luxury item that only the wealthy can afford or that only enthusiasts’ drink. Like fine expensive wine, there is a widespread tendency to make it seem snobbish and pretentious.” “Everything we do at Good Beans is to challenge trends. And through our in-house brand ‘Fucking Strong Coffee,’ we’re not just complaining but we’re acting on our thoughts.” They use refillable cans as coffee bean containers instead of disposable plastic ones and record their independent tasting comments to create alternative products which are a ‘Declaration of Independence’ for Good Beans. The phrase ‘It’s coffee, not caviar.’...

Good Beans

[Open]
Monday - Saturday : 9:00 - 17:00 / Sunday: 10:00 - 17:00
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