Pharos Coffee

Pharos Coffee is a roastery and cafe that was born in Taipei in 2019. The original plan to open the first shop in Jimbocho, Tokyo was postponed due to COVID-19 and Taipei shop was opened first. Jimbocho shop is expected to open in the winter of 2021. We spoke with the two co-founders: Mr. Ryan Hsieh, who is in charge of coffee roasting and brewing, and Mr. Yuan Lee, who is in charge of branding and other aspects of the company. Words Help Us Understand Coffee The website of Pharos Coffee, based in Taiwan, is available in three languages: English, Chinese and Japanese. Currently, Pharos Coffee has a café in Taipei though it was initially planned to open its first shop in Jimbocho, Tokyo, Japan. “We had to postpone our opening due to COVID-19 last year, but we wanted to start by serving our wonderful coffee to people from different countries in Jimbocho, a used book town that attracts unique foreign customers” says Yuan, who is in charge of the operation.“ The taste of coffee that Ryan roasts is so wonderful that it would be a shame to just serve it in one shop. I want to reach as many people as possible without being tied down to an ordinary, physical shop. That’s what we are thinking; so we are planning to expand our business to the whole world mainly through our online store. For customers, the advantage of the online store is they can enjoy coffee without being limited by physical distance or space. On the other hand, not being able to experience the communication directly with barista is a disadvantage; however, we have...

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