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Sloane Coffee

Sloane Coffee stands on a street in the center of the Romanian capital Bucharest. With many passers-by coming and going, this boulevard is also a popular walking route among the locals. Located along this bustling street, the roastery and coffee shop attracts local residents and overseas tourists alike. In this city of around two million people, there are estimated to be around one hundred specialty coffee shops. Competition is fierce. But for Teodora Pitis, who founded Sloane Coffee in 2016, that’s exactly what makes running her own shop all the more interesting. The first female Q-grader in Romania, Teodora sources green coffee and, as general manager, trains her staff. For Teodora, who stepped into the world of specialty coffee in around 2014 after a career in public relations, her native Romania was a place with “many things to be done.” She says many of her friends in the coffee industry work abroad, like London and Berlin. What, then, ultimately prompted her to start a business in her home country? Through our interviews, Teodora walked us through her path to date, which, as we found out, was inextricably linked with Romania’s history. Fostering organic growth In the UK, the word “sloaner” describes upper-class, sophisticated people. Sloane Coffee was named after the term. From the design of its space to packaging to staff uniform, everything about Sloane Coffee seems to befit its name. But the definition of a sloaner seems to be best personified by founder Teodora. Exuding an air of intellect and grace, and a certain disarming charm, she is an entrepreneur. Sloane Coffee, originally kicked off with Teodora and a friend, has now expanded into...

Sloane Coffee

[Open]
8:00〜23:00(Mon:〜19:00, Fri,Sat:〜24:00)
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