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WERK ROASTERS

WERK ROASTERS is a roastery and cafe founded in 2018 in Busan, South Korea. WERK ROASTERS was co-founded by four people. What has been the path taken by the four co-founders? We speak with one of the founders, Mr. Hyeon-Dong Park.   A specialty coffee shop that stands out in a fiercely competitive area  WERK ROASTERS is located in the Jeonpo café district where many of Busan’s major cafes are located. In the past few years, about thirty cafes have opened, one after another, and as such the area has even been called “Jeonpo Café Street.” The area is a fiercely competitive area for cafes.  WERK ROASTERS is closed on Sundays. Hyeon-Dong states, “Ever since we established our company, I’ve been so busy thinking about the business when the store is open, I wanted to cherish the time on Sundays drinking coffee without thinking about anything else.”  Despite emphasizing the relaxed management style, the company is making steady progress including the expansion and relocation of the roastery in April 2021, which was attached to the cafe. Coffee wasn’t the main attraction at first Hyeon-Dong entered the coffee industry fifteen years ago at the age of twenty. It was also the same time specialty coffee was first introduced to South Korea, in the mid-2000s.  “In South Korea, the cafe space was the focus of attention and the people’s attention was not for the coffee. Fancy drinks and sweets were served while the staff wore uniforms that looked like would become popular any second and looked of something out of a TV drama series. Even the coffee machine used then was simple- one that brewed coffee with one...

WERK ROASTERS

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