Europe is known for the birthplace of coffee culture. Coffee was brought to Europe from Africa in the 17th century and flourished as a culture at coffee houses in Britain and bars in Italy. The boom of coffee culture rooted in the long-standing culture is developing its next level today as the specialty coffee culture that is ahead of the times, which is centered around Scandinavia. European roasters, centered around Scandinavian coffee culture, have partnerships and relationships with coffee growers. Their dedication to sustainability is impacting roasters around the world.
Dutch merchants are said to be the first to import coffee from Africa and spread it to Indonesia and to Central and South America through France. With such a historical background, coffee has taken root in the daily lives of Dutch people and the coffee consumption per capita ranks fifth in the world. Although the specialty coffee culture is relatively new in the Netherlands with a potential to thrive more, compared to that of the neighboring countries, many companies in the Netherlands are focused on running the business with sustainability in mind and conducting ethically conscious business. They are indeed leading other countries in the field of the sustainable and ethically conscious business.