TYPICA was introduced in Fuji TV news program “FNN Live News α”(23:39 – 23:49, 6th of April, 2021), which said TYPICA has launched a new DX online platform where you can purchase green coffee from one bag.
TYPICA increases the profitability of local farmers and the added value of the coffee roasters by connecting them directly and by activating direct trade. In addition, for producers, they can distribute their coffee to the world regardless of their scales, and also they can offer their coffee at appropriate prices so the benefit to the producer side will be greater.
As for roasters, traditionally they had to deal with the quantity of coffee beans such as one container (18 tons) to import coffees. However, they can buy them from one bag (60kg) via the online platform of TYPICA.
Currently, about one year after the pre-launch, green coffees from TYPICA are distributed to more than 200 roasters nationwide. At the same time, you can search for roasters who offer coffee through direct trade on the official website, so please have a look. https://typica.jp/roasters/
In the future, TYPICA plans to expand its service not only to Asian countries such as Taiwan and South Korea, but also to roasters in Europe. Please look forward to the various lineups of coffee beans that reflect the thoughts of the people in the production areas.
Through our business, we will increase the opportunities for everyone to enjoy more delicious coffee.
Publication date: 7th of April, 2021 (Broadcast date: 6th of April, 2021, 23:39 – 23:49)
Broadcast content: Fuji TV FNN Live News