On August 1, 2023, TYPICA co-founder Goto gave a lecture to a Colombian government agency. The event was hosted by the METI (Ministry of Economy, Trade and Industry). It was held for trainees learning about design for the introduction of the Good Design Award in Colombia, South America.
In the lecture, along with the experiences of the effects of winning the Good Design Award in 2021 (being selected by METI as a subsidized project for two consecutive years, and the increased trust of customers and stakeholders), he talked about “What is Good Design? We are still pursuing the essence of the good design” and TYPICA’s vision that “to design a coffee path that makes everyone involved happy through TYPICA is why we exist.”
※TYPICA was awarded “Good Design Best 100” and “Good Focus Award” in GOOD DESIGN AWARD 2021.