Meet the Producers

Flávio Salles

Meet the Roasters

New Wave Coffee Roasters

Meet the Producers

Galo Morales

Meet the Roasters

Coffee Bullet

We are all different and all wonderful. So is Coffee :)


Coffees Becoming One by Direct Trade

Coffees Becoming One by Direct Trade

TYPICA is an online platform that connects coffee producers and roasters worldwide for direct trade of rare, unique coffee from a single jute bag. Each coffee we deliver has its own character that comes from the origin's terroir and the producer's hard work.

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Narratives of Producers and Roasters


Meet the Roasters Video


Raw Sugar Roast

Coffee is more than just the result of roasting and brewing. It’s more than flavor or profile. At Tokyo's Raw Sugar Roast, every cup of coffee is a chance to share a deeper story, and form a connection between consumer and producer.

Meet the Roasters Video



From Kyoto to the globe. Kurasu is striving to spread Japan’s coffee culture from six cafes at home and abroad. Each shop has its own identity and offers a different experience. United around the common language of coffee, their diverse team is a beacon of light in Japan’s coffee industry.

Meet the Roasters Video



LEAVES COFFEE is located in a traditional Tokyo neighborhood with the charm of a bygone era. Under the slogan “From the town roastery to the world”, owner Yasuo Ishii aspires to become the world champion in coffee roasting. To make LEAVES COFFEE a thriving business even after he is gone, and to carry it into its 100th year and beyond, Ishii continues to grow and regenerate.

What’s TYPICA?

More about TYPICA, more about coffee.




The indomitable spirit of the oppressed indigenous peoples of Guatemala

Guatemala. A country of towering volcanoes and dense jungle and home to the tallest mountain in Central America at 4,000 meters above sea level. Hidden in the depths of the jungle are pyramids built by the ancient Maya, carved with hieroglyphs and complex calendars. The ancestors of this great civilization are thought to be an indigenous tribe. Guatemala has the largest proportionate population of indigenous peoples in Latin America. These were the people enslaved by Spanish colonials and forced to work on coffee plantations. Coffee from Guatemala with its rich flavor and distinct acidity is popular in Japan. The cruel history of oppression that leaves a bitter aftertaste, however, is less well known.


Pure Life – “Mild Country” Costa Rica

Costa Rica is a Spanish phrase meaning “a rich coast”. But it doesn’t mean the country is rich with oil or other resources. What it does have are people with gentle, kind hearts. When you get off a plane at the airport in the capital San José, the first thing that catches your eyes will be wall posters with a message, “Welcome to the Happiest Country of the World.” In fact, Costa Rica has ranked first in the United Nations survey of happiness levels around the world. Though materially poor, Costa Rica is emotionally rich. And what brought happiness to this developing nation was coffee.


Around the World with Coffee: How Specialty Coffee is Changing the Industry 

Nowadays, you can know a lot about coffee. The variety of bean, the best brewing technique, the exact farm it was made on, the historical background. Each cup of coffee comes with an encyclopedic catalog of information. But even with all that, how much do we really know about Guatemala, Colombia, or any of the places that label our coffee packets? Nicaragua and Costa Rica may share a border, but their national characters have little in common. Mexico and Brazil are separated by continents with differences in everything from soil to society. And of course, this has an effect on the produce.



The Power of TwoElias Yifter : Wete Ambela Coffee

First of all, I would like to take this opportunity to thank TYPICA for organizing this beautiful event,so we can introduce ourselves to roasters and also all the coffee family. My name is Elias and this is Mekuria Mergia. We are from Wete Ambela Coffee Export PLC, which is a specialty coffee export company in Ethiopia. Mekuria has more than 25 years of experience in the coffee processing industry, as a coffee processor and a local supplier. Before 2017, in Ethiopia, it wasn’t allowed for a local coffee processors and suppliers to become coffee exporters as well. Because at that time, all the coffee was traded through the Ethiopian commodity exchange between the local suppliers and the exporters. In 2018,...


Directors Cut of Its a New Wave TV Ad is Out Now

In October 2022, TYPICA put out a TV commercial all over Japan to mark the start of our “It’s a New Wave” campaign. This project is aimed at bringing fresh, seasonal coffee straight into the everyday lives of people. Now we are excited to announce the release of a director’s cut of the video ad. Video in the link below: Starring in the short film are the Bolivian coffee producers with whom TYPICA has collaborated since our foundation. The footage depicts their day-to-day work on the farms as well as their love for family. The video ad is meant to give the impression that the producers and their product are coming straight to consumers around the world through direct...


TYPICA Meets Cafe Show Seoul

We attended Cafe Show Seoul from November 23 to 26, 2022. That was the first time we participated in the trade show, but it was also our first time to give an in-person presentation in South Korea since we launched our service in the country in 2021. Throughout the event, many roasters and industry officials stopped by our booth to enjoy the wide-ranging flavor of specialty coffee and stories of coffee producers. Cafe Show Seoul is one of the world’s largest coffee trade fairs, with more than 600 businesses and organizations from 35 countries taking part. This year’s event attracted around 100,000 visitors from around the globe. TYPICA’s online platform is the first of its kind, and our direct trade...


New Offices Opening in South Korea and the United States!

This spring, we will be opening new offices in Seoul, South Korea and New York, the United States. Through these offices, we will continue to bring delicious coffee and share the stories of unique roasters in these dynamic regions. Keep an eye out for updates as we work to expand our coffee community and bring happiness to everyone involved.


Starting today, our new travelogue series by journalist Chihiro Ito –  Around the World with Coffee: How Specialty Coffee is Changing the Industry

The first installment of Japanese journalist Chihiro Ito’s travelogue series was posted on the TYPICA website today. During a career that spans four decades, Ito has visited 82 countries and reported on the fight for democracy, freedom and peace in nations across the globe. Ito draws from a wealth of in-person interviews, and weaves historical knowledge with real-life experiences to share stories of people and nations for whom coffee is an integral part of their life and culture. On the first day of each month we will be publishing a new piece, focusing on a different country each time. The series begins with a brief prologue, before taking you on a trip to Costa Rica. The journey then continues around...


New Year Greetings from the TYPICA Team

Masashi Goto, Co-Founder Happy New Year. Thank you all for your support in the past year. To be able to write New Year greetings itself is a true blessing. I’d like to take this opportunity to express my deepest gratitude to you all. TYPICA was founded on November 3, 2019, the Culture Day holiday in Japan, with the goal of democratizing the direct trade of green coffee beans. Our mission has always been to promote sustainability through high-quality coffee. Ever since, we’ve been working toward realizing our visions for the year 2030. One of them is to fundamentally evolve and deepen the coffee industry. Another is to set a leading example of a people-driven business that brings sustainability to industry...