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COFFEEMAN good

COFFEEMAN good is a coffee shop located in Aomori City, Aomori prefecture in the northeastern part of Japan. Run by the locally born and raised owner together with his Kanagawa-born wife, they roast their coffee in-house. A rarity in Aomori, the specialty coffee shop strives to serve customers by placing importance on seeing things from their perspective. We speak with the owner, Mr. Yudai Hashimoto and Mrs. Yuri Hashimoto who say, “The appeal of Aomori is that you can feel a real connection with people here.” ※Titles in the text are omitted.  Creating a coffee shop where people can casually enter. “If there is anything you are interested in or have any questions, please feel free to ask me.” If you are a first-time visitor to COFFEEMAN good, you are sure to be greeted by the owner, Hashimoto.   Hashimoto says, “I try not to use industry jargon like ‘body’ or ‘flavor’ when I serve customers. In rural areas like Aomori, the culture of specialty coffee has yet to penetrate, so I try to guide customers about specialty coffee in a way that’s easier to understand.”  Hashimoto, who used to live in Tokyo and Yokohama for about nine and a half years, visited specialty coffee shops while living there and had doubts about the kind of customer service he often observed at the shops.  “I felt uncomfortable with how they didn’t listen to the customers’ requests and imposed their own values on them. That’s why in my coffee shop, I start by saying ‘thank you for coming’ first and listening to what they customer wants and try to satisfy their order as much as we could....

COFFEEMAN good

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