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Good Enough Coffee Toyama

Good Enough Coffee Toyama, or just Good Enough Coffee, is a specialty coffee shop that opened in April 2019 in the owner’s hometown of Toyama prefecture, Japan. The concept of the shop is “everything is here.” We speak with Mr. Amane Oshio, who has been involved in unique initiatives like offering a tasting service of all the coffees sold at his shop and selling less than perfect coffees as “outlet coffees.”  ※ Titles in the text are omitted. Feeling unease with a sense of discomfort at a coffee farm in Brazil When Oshio visited a specialty coffee farm in Brazil in 2014 with a famous exporter as his guide, he felt a sense of discomfort. Oshio recalls, “All the people who greeted us and welcomed us were white, and all the people serving us in the big house were black. I wondered if the class system hadn’t changed over the generations since colonial time, when Portuguese people brought black people from Africa to build coffee plantations.” “The farm had housing for the black employees, a daycare and a nursery, so the environment was relatively good. But I also got the impression that the employer was “providing” them the benefits meaning I was suspecting other than the superficial “employer providing the staff with employment benefits.” The owner of the farm told me, ‘It’s wonderful this kind of relationship between white and black people has been going on for generations,’ but I was not convinced at all.” Good Enough Coffee, which advocates fair trade, was born out of the discomfort Oshio felt at the time. Yet, it doesn’t mean that Good Enough Coffee has brought fair trade...

Good Enough Coffee Toyama

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