THE COFFEESHOP is a specialty coffee shop located behind the campus of University of Tokyo in an area where time flows calmly. They are developing several businesses not only through their stores but also through their e-commerce site, including a subscription service that delivers coffee every month and a service that allows customers to create their own drip bag designs. We interviewed the store manager, Mr. Daito Hagiwara, who says, “We do a lot of things, but the most important thing is to make people feel that the coffee is...

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